CONTRIBUTION: Sole designer
SCOPE: Brand conception, packaging design

PROJECT DETAILS: Inspired by the recent trend of fanny packs.  I wanted to create a brand centered around a everyday basic fanny pack.  A company with a slightly playful nature and range of neutral colors offering a everyday use product.  The name Kangaroo Pouch comes from the concept of having a bag/pouch that you keep on you at all times to carry essentials like keys, phone and wallet
TARGET MARKET: 16-40 year old women on the go who enjoy a well made staple bag.