CONTRIBUTION: Sole designer
SCOPE: Brand conception, packaging design

PROJECT DETAILS: Inspired by the retro hotels of Hollywood, Miami and Las Vegas in the mid nineteen hundreds.  Hotel Flamingo capitalizes on the charm, playful colors and nostalgia of the 1950's and 60's style with flamingo pink and aqua as it signature colors.  The logo with its customized mono-line script is reminiscent how the neon sign above the hotel might have actually looked.  The stylized capitol letters create an eye catching flair that welcomes the more casual traveler into the Hotel Flamingo's poolside oasis.
TARGET MARKET: Travelers looking for a boutique hotel experience.